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RESOLVADIS

QUALITATIVE RESEARCH
Sensory research - Consumer anthropology

Observe and analyse consumer behaviour to enrich hard data and optimise your products and communication.

THE ETHNOGRAPHIC APPROACH

The ethnographic approach helps you know your consumers within the rich context of their lives.


Our empathetic and wide-ranging exploration brings to light consumers’ choices and preferences.
We prefer in situ experience: we watch, we listen, film and encourage our participants to share

their experiences in fine details for a fuller understanding.

Individual interviews, pairs, (mini) groups, diaries or on-going monitoring …

we match the tools to the context, the objectives, the profiles, the needs.

Femme, manger Cookie

SENSORY RESEARCH

We perceive the world around us through our senses.

 

More or less consciously, we constantly analyse messages from our eyes, our ears, tongue, nose and skin. Our senses underpin the reactions that make us like or reject products.

 

That is why we track sensory insights*, those deep-seated reasons for purchase decisions.

 

Immersive in-depth interviews, consumer observation, groups and workshops… we match the tools to the brief.  

 

 

*Sensory insight: fundamental, unconscious feeling that drives customer experience.

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IMMERSIVE WORKSHOPS

Step into your customers’ shoes to tap into their aspirations and share their experiences.

We design dynamic workshops where you mix with your customers and share their product experiences.

  

The workshops help you monitor your market, understand your products from the consumer’s point of view. They help you introduce new staff members to the benefits of sensory research and refresh your own perspectives.

 

The workshops provide an introduction to sensory and ethnographic research that benefit both R&D and marketing teams. They can be run as part of continuing education.

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VIRTUAL REALITY: AN EFFICIENT AND SUSTAINABLE WAY OF EXPLORING NEW SPACES

Virtual reality allows trial and error, adjustments to re-invent the design of stores, points of sale, specific supermarket aisles…

 

With VR, you can optimise your customer journey in a future store/point of sale/aisle in real time…with no impact on the operation of current premises and no wasted investment or resources.

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20 YEARS OF EXPERIENCE TO HELP YOU KNOW YOUR CUSTOMERS

We familiarise your teams with in-depth interviewing techniques through our sensory research approach to help them dive into your consumers’ experiences, as they are using your products or through VR.

We design research programmes based on our experience and expertise, to answer your specific needs.

 

OUR WORK

We create bespoke studies to answer your briefs.

We adapt the methodologies to suit your themes, objectives, audiences, budgets, timing…

Here are a few case studies.

 
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SENSORY EXPLORATION - INNOVATION PLATEFORM

Build on the strengths of other favourites to re-invent your products

Objective: make children’s dairy products attractive to reverse their decline in France, Italy and the UK

The study centres on the products that children 8-12 love. We uncover a number of insights (visual, auditory, taste, tactile, fun value, nutritional axes…) which feed into the innovation platform.

Outcome:

11 concepts are developed then tested

7 new products are selected

4 new products are launched

(Study conducted in France, Italy and the UK)

OUR TEAM


Our core team is supported by associates, specialists in psychology, sociology, ergonomics, visual ethnography, design thinking to best answer your queries.

 
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CAROLINE REUMAUX RIVEAU

A biologist by training, Caroline brings her scientific rigour to methodology and analysis.  She draws on the team’s great wealth of expertise and variety of approaches to best answer your briefs. 

PARTNERS

PIRANÈSE

We carry out our Virtual Reality research with Kinèse, 3D modeling solution from Piranèse

CLIENTS

NESTLÉ

Research & Development, Buitoni, Nescafé, Nesquik, Maggi, Purina ...

L'ORÉAL

Research & Innovation, Garnier, Saint Gervais Mont Blanc, Dermacenter Skin Ceutical ...

KEOLIS

Beauvais station, Innovation Laboratory

LACTALIS

Bridélice, Lactel, La Laitière, La Lechera, Liégeois, Milumel, Président, Rondelé, Salakis, Seriously Strong, Société, Sveltesse, Yaos...

DANONE

Research and development

FOODS INTERNATIONAL

La Tisanière, Twinings

DAUNAT

The Swedish sandwich, Innovations bun

ANDROS

Bonne Maman

PROFESSIONAL FEDERATIONS

CIF, UNICEM, CHARENTE DÉVELOPPEMENT, IFM...

HEINEKEN

Pelforth, Heineken...

DIOR

Uses, prospective

 

RESOLVADIS

Contact us

11 rue Dulong 75017 Paris

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