RESOLVADIS
QUALITATIVE RESEARCH
Sensory research - Consumer anthropology
Observe and analyse consumer behaviour to enrich hard data and optimise your products and communication.
THE ETHNOGRAPHIC APPROACH
The ethnographic approach helps you know your consumers within the rich context of their lives.
Our empathetic and wide-ranging exploration brings to light consumers’ choices and preferences.
We prefer in situ experience: we watch, we listen, film and encourage our participants to share
their experiences in fine details for a fuller understanding.
Individual interviews, pairs, (mini) groups, diaries or on-going monitoring …
we match the tools to the context, the objectives, the profiles, the needs.
SENSORY RESEARCH
We perceive the world around us through our senses.
More or less consciously, we constantly analyse messages from our eyes, our ears, tongue, nose and skin. Our senses underpin the reactions that make us like or reject products.
That is why we track sensory insights*, those deep-seated reasons for purchase decisions.
Immersive in-depth interviews, consumer observation, groups and workshops… we match the tools to the brief.
*Sensory insight: fundamental, unconscious feeling that drives customer experience.
IMMERSIVE WORKSHOPS
Step into your customers’ shoes to tap into their aspirations and share their experiences.
We design dynamic workshops where you mix with your customers and share their product experiences.
The workshops help you monitor your market, understand your products from the consumer’s point of view. They help you introduce new staff members to the benefits of sensory research and refresh your own perspectives.
The workshops provide an introduction to sensory and ethnographic research that benefit both R&D and marketing teams. They can be run as part of continuing education.
20 YEARS OF EXPERIENCE TO HELP YOU KNOW YOUR CUSTOMERS
We familiarise your teams with in-depth interviewing techniques through our sensory research approach to help them dive into your consumers’ experiences, as they are using your products or through VR.
We design research programmes based on our experience and expertise, to answer your specific needs.
LA RÉALITÉ VIRTUELLE
Un moyen efficace et responsables
pour anticiper la réalisation d'un nouvel espace
S'autoriser une démarche d'essais- erreurs- ajustements grâce au processus virtuel : c'est la possibilité que nous vous offrons avec notre partenaire Studio Design 3D Piranèse pour ré-inventer le design de vos boutiques, points de vente, et linéaires en toute fluidité.
La réalité virtuelle permet de plonger dans le futur espace pour optimiser en temps réel le parcours client, sans aucun impact sur les lieux de vente opérationnels, ni gâchis ou investissement lourd préalable!
OUR WORK
We create bespoke studies to answer your briefs.
We adapt the methodologies to suit your themes, objectives, audiences, budgets, timing…
Here are a few case studies.
CSR APPROACH
Towards zero waste
Objectif: Déterminer si la pratique de la méditation pleine conscience permet d'améliorer l'attention au volant
Nous avons conçu la méthodologie, recruté les partenaires, mené le terrain d'étude, analysé les données issues des simulateurs de conduite ...
Résultat: La pratique de la méditation pleine conscience permet de diminuer significativement le temps de réaction volant. Les résultats scientifiques sont en cours de publication au British Medical Journal.
OUR TEAM
Our core team is supported by associates, specialists in psychology, sociology, ergonomics, visual ethnography, design thinking to best answer your queries.
CAROLINE REUMAUX RIVEAU
A biologist by training, Caroline brings her scientific rigour to methodology and analysis. She draws on the team’s great wealth of expertise and variety of approaches to best answer your briefs.
PARTNERS
CLIENTS
NESTLÉ
Research & Development, Buitoni, Nescafé, Nesquik, Maggi, Purina ...
L'ORÉAL
Research & Innovation, Garnier, Saint Gervais Mont Blanc, Dermacenter Skin Ceutical ...
LA MACIF
Beauvais station, Innovation Laboratory
LACTALIS
Recherche & développement + Marketing et communication pour les marques du groupe : Bridélice, Lactel, La Laitière, La Lechera, Liégeois, Milumel, Président, Rondelé, Salakis, Seriously Strong, Société, Sveltesse, Yaos...
DANONE
Research and development
FOODS INTERNATIONAL
Stratégie Marketing pour la La Tisanière & Twinings
DAUNAT
The Swedish sandwich, Innovations bun
ANDROS
Recherche & Développement, optimisation des produits pour Bonne Maman
PROFESSIONAL FEDERATIONS
CIF, UNICEM, CHARENTE DÉVELOPPEMENT, IFM...
TERRENA
Stratégie marketing, tests de communication - La Nouvelle Agriculture
DIOR
Uses, prospective
