Sensory research - Consumer anthropology
Observe and analyse consumer behaviour to enrich hard data and optimise your products and communication.
THE ETHNOGRAPHIC APPROACH
The ethnographic approach helps you know your consumers within the rich context of their lives.
Our empathetic and wide-ranging exploration brings to light consumers’ choices and preferences.
We prefer in situ experience: we watch, we listen, film and encourage our participants to share
their experiences in fine details for a fuller understanding.
Individual interviews, pairs, (mini) groups, diaries or on-going monitoring …
we match the tools to the context, the objectives, the profiles, the needs.
We perceive the world around us through our senses.
More or less consciously, we constantly analyse messages from our eyes, our ears, tongue, nose and skin. Our senses underpin the reactions that make us like or reject products.
That is why we track sensory insights*, those deep-seated reasons for purchase decisions.
Immersive in-depth interviews, consumer observation, groups and workshops… we match the tools to the brief.
*Sensory insight: fundamental, unconscious feeling that drives customer experience.
Step into your customers’ shoes to tap into their aspirations and share their experiences.
We design dynamic workshops where you mix with your customers and share their product experiences.
The workshops help you monitor your market, understand your products from the consumer’s point of view. They help you introduce new staff members to the benefits of sensory research and refresh your own perspectives.
The workshops provide an introduction to sensory and ethnographic research that benefit both R&D and marketing teams. They can be run as part of continuing education.
VIRTUAL REALITY: AN EFFICIENT AND SUSTAINABLE WAY OF EXPLORING NEW SPACES
Virtual reality allows trial and error, adjustments to re-invent the design of stores, points of sale, specific supermarket aisles…
With VR, you can optimise your customer journey in a future store/point of sale/aisle in real time…with no impact on the operation of current premises and no wasted investment or resources.
20 YEARS OF EXPERIENCE TO HELP YOU KNOW YOUR CUSTOMERS
We familiarise your teams with in-depth interviewing techniques through our sensory research approach to help them dive into your consumers’ experiences, as they are using your products or through VR.
We design research programmes based on our experience and expertise, to answer your specific needs.
We create bespoke studies to answer your briefs.
We adapt the methodologies to suit your themes, objectives, audiences, budgets, timing…
Here are a few case studies.
SENSORY EXPLORATION - INNOVATION PLATEFORM
Build on the strengths of other favourites to re-invent your products
Objective: make children’s dairy products attractive to reverse their decline in France, Italy and the UK
The study centres on the products that children 8-12 love. We uncover a number of insights (visual, auditory, taste, tactile, fun value, nutritional axes…) which feed into the innovation platform.
11 concepts are developed then tested
7 new products are selected
4 new products are launched
(Study conducted in France, Italy and the UK)
Our core team is supported by associates, specialists in psychology, sociology, ergonomics, visual ethnography, design thinking to best answer your queries.
CAROLINE REUMAUX RIVEAU
A biologist by training, Caroline brings her scientific rigour to methodology and analysis. She draws on the team’s great wealth of expertise and variety of approaches to best answer your briefs.
Research & Development, Buitoni, Nescafé, Nesquik, Maggi, Purina ...
Research & Innovation, Garnier, Saint Gervais Mont Blanc, Dermacenter Skin Ceutical ...
Beauvais station, Innovation Laboratory
Recherche et développement, Bridélice, Lactel, La Laitière, La Lechera, Liégeois, Milumel, Président, Rondelé, Salakis, Seriously Strong, Société, Sveltesse, Yaos...
Research and development
La Tisanière, Twinings
The Swedish sandwich, Innovations bun
CIF, UNICEM, CHARENTE DÉVELOPPEMENT, IFM...