RESOLVADIS

The ethnographic approach helps you know your consumers within the rich context of their lives.

Our empathetic and wide-ranging exploration brings to light consumers’ choices and preferences.
We prefer in situ experience: we watch, we listen, film and encourage our participants to share

their experiences in fine details for a fuller understanding.

Individual interviews, pairs, (mini) groups, diaries or on-going monitoring …

we match the tools to the context, the objectives, the profiles, the needs.

SENSORY RESEARCH

We perceive the world around us through our senses.

More or less consciously, we constantly analyse messages from our eyes, our ears, tongue, nose and skin. Our senses underpin the reactions that make us like or reject products.

That is why we track sensory insights*, those deep-seated reasons for purchase decisions.

Immersive in-depth interviews, consumer observation, groups and workshops… we match the tools to the brief.  

*Sensory insight: fundamental, unconscious feeling that drives customer experience.

IMMERSIVE WORKSHOPS

Step into your customers’ shoes to tap into their aspirations and share their experiences.

We design dynamic workshops where you mix with your customers and share their product experiences.

The workshops help you monitor your market, understand your products from the consumer’s point of view. They help you introduce new staff members to the benefits of sensory research and refresh your own perspectives.

The workshops provide an introduction to sensory and ethnographic research that benefit both R&D and marketing teams. They can be run as part of continuing education.