RESOLVADIS
QUALITATIVE RESEARCH
Sensory research - Consumer anthropology
SENSORY RESEARCH
We perceive the world around us through our senses.
More or less consciously, we constantly analyse messages from our eyes, our ears, tongue, nose and skin. Our senses underpin the reactions that make us like or reject products.
That is why we track sensory insights*, those deep-seated reasons for purchase decisions.
Immersive in-depth interviews, consumer observation, groups and workshops… we match the tools to the brief.
*Sensory insight: fundamental, unconscious feeling that drives customer experience.
IMMERSIVE WORKSHOPS
Step into your customers’ shoes to tap into their aspirations and share their experiences.
We design dynamic workshops where you mix with your customers and share their product experiences.
The workshops help you monitor your market, understand your products from the consumer’s point of view. They help you introduce new staff members to the benefits of sensory research and refresh your own perspectives.
The workshops provide an introduction to sensory and ethnographic research that benefit both R&D and marketing teams. They can be run as part of continuing education.
20 YEARS OF EXPERIENCE TO HELP YOU KNOW YOUR CUSTOMERS
We familiarise your teams with in-depth interviewing techniques through our sensory research approach to help them dive into your consumers’ experiences, as they are using your products or through VR.
We design research programmes based on our experience and expertise, to answer your specific needs.
OUR WORK
We create bespoke studies to answer your briefs.
We adapt the methodologies to suit your themes, objectives, audiences, budgets, timing…
Here are a few case studies.
SENSORY EXPLORATION - INNOVATION PLATEFORM
Build on the strengths of other favourites to re-invent your products
Objective: make children’s dairy products attractive to reverse their decline in France, Italy and the UK
The study centres on the products that children 8-12 love. We uncover a number of insights (visual, auditory, taste, tactile, fun value, nutritional axes…) which feed into the innovation platform.
Outcome:
11 concepts are developed then tested
7 new products are selected
4 new products are launched
(Study conducted in France, Italy and the UK)
SENSORY RESEARCH
We perceive the world around us through our senses.
More or less consciously, we constantly analyse messages from our eyes, our ears, tongue, nose and skin. Our senses underpin the reactions that make us like or reject products.
That is why we track sensory insights*, those deep-seated reasons for purchase decisions.
Immersive in-depth interviews, consumer observation, groups and workshops… we match the tools to the brief.
*Sensory insight: fundamental, unconscious feeling that drives customer experience.
IMMERSIVE WORKSHOPS
Step into your customers’ shoes to tap into their aspirations and share their experiences.
We design dynamic workshops where you mix with your customers and share their product experiences.
The workshops help you monitor your market, understand your products from the consumer’s point of view. They help you introduce new staff members to the benefits of sensory research and refresh your own perspectives.
The workshops provide an introduction to sensory and ethnographic research that benefit both R&D and marketing teams. They can be run as part of continuing education.
20 YEARS OF EXPERIENCE TO HELP YOU KNOW YOUR CUSTOMERS
We familiarise your teams with in-depth interviewing techniques through our sensory research approach to help them dive into your consumers’ experiences, as they are using your products or through VR.
We design research programmes based on our experience and expertise, to answer your specific needs.
OUR WORK
We create bespoke studies to answer your briefs.
We adapt the methodologies to suit your themes, objectives, audiences, budgets, timing…
Here are a few case studies.
SENSORY EXPLORATION - INNOVATION PLATEFORM
Build on the strengths of other favourites to re-invent your products
Objective: make children’s dairy products attractive to reverse their decline in France, Italy and the UK
The study centres on the products that children 8-12 love. We uncover a number of insights (visual, auditory, taste, tactile, fun value, nutritional axes…) which feed into the innovation platform.
Outcome:
11 concepts are developed then tested
7 new products are selected
4 new products are launched
(Study conducted in France, Italy and the UK)
OUR TEAM
Our core team is supported by associates, specialists in psychology, sociology, ergonomics, visual ethnography, design thinking to best answer your queries.
CAROLINE REUMAUX RIVEAU
A biologist by training, Caroline brings her scientific rigour to methodology and analysis. She draws on the team’s great wealth of expertise and variety of approaches to best answer your briefs.
CLIENTS
NESTLÉ
Research & Development, Buitoni, Nescafé, Nesquik, Maggi, Purina ...
L'ORÉAL
Research & Innovation, Garnier, Saint Gervais Mont Blanc, Dermacenter Skin Ceutical ...
LA MACIF
Beauvais station, Innovation Laboratory
LACTALIS
Recherche & développement + Marketing et communication pour les marques du groupe : Bridélice, Lactel, La Laitière, La Lechera, Liégeois, Milumel, Président, Rondelé, Salakis, Seriously Strong, Société, Sveltesse, Yaos...
DANONE
Research and development
FOODS INTERNATIONAL
Stratégie Marketing pour la La Tisanière & Twinings
DAUNAT
The Swedish sandwich, Innovations bun
ANDROS
Recherche & Développement, optimisation des produits pour Bonne Maman
PROFESSIONAL FEDERATIONS
CIF, UNICEM, CHARENTE DÉVELOPPEMENT, IFM...
TERRENA
Stratégie marketing, tests de communication - La Nouvelle Agriculture
DIOR
Uses, prospective
